Pune: Force Motors Limited, a key automotive player and India’s largest van manufacturer, has announced a strategic partnership with Zoho Corporation to upgrade its customer experience and dealer management systems. This collaboration marks a significant milestone in Project DigiForce, Force Motors’ digital transformation program, which aims to drive innovation, improve productivity, and enhance customer satisfaction through class-leading technologies across the entire value chain.
As part of this initiative, Zoho’s Advanced Customer Relationship Management (CRM) and Dealer Management System (DMS), along with a collection of 12 AI-driven front-office applications, will be implemented throughout Force Motors’ extensive nationwide network.
This integrated, cloud-based solution will replace outdated systems, introducing state-of-the-art capabilities to enhance marketing, sales, service, customer engagement, and internal collaboration. By optimizing dealer operations and establishing a cohesive platform for teams, dealers, and customers alike, the new solution aims to significantly enhance the overall customer experience at every point of interaction.
Force Motors boasts an extensive network of over 200 dealerships, 70 authorized service centers, and 30 parts centers throughout India, backed by international distributors in more than 25 countries. The introduction of the new CRM-DMS solution will empower these dealer and distributor partners to function more efficiently. This enhancement will boost sales and service productivity, elevate customer satisfaction at every interaction, and facilitate more professional, data-driven business operations.
Discussing the strategic significance of this collaboration, Mr. Prasan Firodia, Managing Director of Force Motors, stated, “With Project DigiForce and our partnership with Zoho, we aim to fundamentally transform the way we deliver customer experiences. The technology solutions provided by Zoho will strengthen the capabilities of our dealers and distribution partners, both in India and in our international markets. Our alliance with Zoho, a global technology leader with deep roots in India, aligns seamlessly with Force Motors’ dedication to promoting innovation and technological advancement in India.”
“Force Motors has long been a symbol of indigenous engineering excellence, backed by a strong nationwide dealer network and a growing global footprint. With Project DigiForce, they are complementing that legacy with a forward-looking digital vision to transform customer engagement across the entire lifecycle—from discovery and purchase to service, support, and ownership. This partnership reflects a shared commitment to reimagining customer experience as a strategic driver of growth. Together, we are building a connected ecosystem where technology simplifies operations, strengthens collaboration, and delivers contextual, intelligent engagement at every touchpoint,” said Mani Vembu, CEO, Zoho.
“We are thrilled to partner with Force Motors on their digital transformation journey. The Zoho platform brings modularity, vertical depth, and agility to the core of this evolution. It is a collaboration we deeply value as Force Motors enters its next phase of growth.” he further added.
This strategic initiative reinforces Force Motors’ commitment to delivering exceptional customer experiences while equipping its dealer network with future-ready tools to drive growth and efficiency. With this collaboration, Force Motors takes a significant step forward in its digital transformation journey, setting a new benchmark for technology adoption in the Indian automotive sector.
