Following the recent announcement of a prestigious 3-year strategic partnership with the Board of Control for Cricket in India (BCCI), Apollo Tyres unveiled its logo on the Indian men’s cricket team jersey for the first time today in Ahmedabad, India, before the opening Test match against the West Indies. This marks a significant milestone in the partnership, coming 2 days after the Apollo Tyres logo first appeared prominently on the sleeves of women’s team jerseys during their match against Sri Lanka in Guwahati.
Cricket, often described as the heartbeat of the nation, holds a special place in the hearts of millions. The presence of the Apollo Tyres logo on the jerseys of both the men’s and women’s teams symbolises a deep commitment to supporting the sport and celebrating the nation’s passion. The company views this collaboration not only as a strategic partnership but also as a matter of immense national pride.
Neeraj Kanwar, Vice Chairman and Managing Director, Apollo Tyres Ltd, said, “Our logo appearing on the Indian cricket teams’ jerseys is a moment of great honour for us. Cricket unites the nation like no other sport, and through this association, we aim to go the distance with the teams and their supporters, embodying the spirit of determination, resilience, and excellence.”
The partnership underscores Apollo Tyres’ dedication to fostering talent and contributing to the vibrant cricketing culture of the country. As the teams take to the field adorned with the company’s emblem, Apollo Tyres looks forward to going the distance on a journey of shared victories and inspiring moments.
