A partnership grounded in culture, community, and innovation marks the Indian star’s first collaboration with an eyewear brand.
India: Oakley has officially announced Indian cricket sensation Shubman Gill as its new brand ambassador and the face of the “Artifacts from the Future” campaign in India.
Shubman Gill has rapidly become one of the most thrilling young talents in global cricket. Renowned for his exceptional consistency, elegant stroke play, and remarkable composure under pressure, Gill has captured the hearts of fans worldwide and has risen as a prominent figure in all formats of the game. His inspiring journey and achievements serve as a beacon of motivation for India’s youth, illustrating the power of dedication and excellence.
Expressing his enthusiasm for the partnership, Shubman Gill remarked, “I’m excited to collaborate with Oakley, a brand that represents performance, progress, and passion—values that resonate with me. Oakley has been a vital part of my cricketing journey every time I step onto the field. Their innovative lens and frame technologies enhance my performance, and I admire how stylish they are!” As a game-changer, Shubman is redefining excellence in every aspect. Known for his leadership and influence in Indian cricket, his unique style perfectly aligns with Oakley’s bold and innovative spirit. Together, they blend sport and culture, inspiring a new generation to embrace their true selves and push their boundaries.
Regarding this partnership, Sahil Jandial, Senior Brand Business Manager at Oakley, stated, “Oakley is deeply rooted in sports and is part of the culture and community of athletes who challenge the limits of performance. Shubman, with his relentless pursuit of perfection and progress, embodies the Oakley spirit. I am confident that this collaboration will inspire millions to stay committed until they become the best version of themselves…and beyond!”
Joining Team Oakley, Shubman is now part of an elite lineup of world-class athletes within the Oakley-verse, including stars like Kylian Mbappe, Damian Lillard, and Patrick Mahomes II—remarkable figures in both culture and sport who are forging their own paths.
Symbolizing a shift from the past and crafting a new future, Gill’s unique vision aligns with Oakley’s ethos of innovation, merging performance with style.
Celebrating fifty years of transforming innovation into cultural icons, Oakley® is embarking on a new chapter. Introducing Artifacts From The Future—a revolutionary era of inventions designed for tomorrow, available today, and inspired by influences that transcend the game, resonate through culture, and propel us into the future.
From Sub Zero to Eye Jacket, and from Mars to Medusa, Oakley’s designs have redefined the landscape—from the winner’s podium to the runway, to the main stage, and beyond. Artifacts from the Future are envisioned for 2075 and brought to life in 2025, all articulated in the signature style that has defined Oakley for fifty years. Featured on some of the most influential cultural icons of our time, Plantaris is a high-wrap piece of future-facing art destined to become an artifact of the future. The collection also includes additional high-wrap eyewear, such as Lateralis, a heritage-inspired, future-ready silhouette, and Masseter, a minimalist design inspired by ’90s and early ’00s Oakley® innovations.
After fifty years of pioneering innovation, Oakley is ready for this moment. Step into the next chapter with Artifacts From The Future, launching in May.
