The new partnership showcases the brand’s ongoing dedication to being ‘Promises Ka Partner’ for its customers.
New Delhi: In a move that reinforces its purpose-driven brand narrative, Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”), has announced the onboarding of India’s fast-bowling spearhead Jasprit Bumrah, exclusively represented by RISE Worldwide and his partner, acclaimed sports presenter, Sanjana Ganesan as brand ambassadors. This partnership brings to life the brand’s core philosophy of being a ‘Promises Ka Partner’ — a dependable ally who stands by customers as they plan, protect, and pursue their life goals.
In Jasprit and Sanjana, Canara HSBC Life Insurance recognizes a journey intertwined with trust, responsibility, and commitment—values fundamental to both their on-field success and the life insurance sector. This real-life couple truly embodies the essence of being present when it counts, just like a genuine “Promises Ka Partner.”
Rishi Mathur, Chief Distribution Officer- Alternate Channels and Chief Marketing Officer, Canara HSBC Life Insurance, while commenting on the announcement, said, “Life insurance, at its core, is a promise to stand by someone not just in the good times, but through every life stage. At Canara HSBC Life Insurance, we take pride in being a trusted partner in our customers’ financial journey through life’s uncertainties. Our philosophy of being a ‘Promises Ka Partner’ reflects this commitment in how we engage with all our customers. Jasprit and Sanjana embody this ethos in a way that feels both natural and inspiring. Jasprit’s consistency and quiet resilience mirror the trust our customers place in us. Sanjana brings with her a voice of credibility, and connection — traits that are foundational to how we communicate as a brand. Together, they help bring our brand to life in a way that’s authentic, relevant, and deeply aligned with the people we aim to serve.”
Jasprit Bumrah, while commenting on the partnership, said, “I believe that every promise you make — whether on the field or in life — comes with responsibility. Sanjana and I have always believed in planning ahead and supporting each other through every phase. That’s why partnering with Canara HSBC Life Insurance feels like a natural fit. They understand the value of showing up for people, consistently — just like a true partner should.”
Sanjana Ganesan added, “To me, being a partner means being dependable — not just when it’s convenient, but when it truly counts. That’s what drew me to Canara HSBC Life Insurance and their ‘Promises Ka Partner’ philosophy. It reflects the way Jasprit and I live our lives: planning with care, leaning on each other, and preparing for what lies ahead. I’m proud to lend my voice to a message that is so relevant and real in the current context.”
With a reputation as one of India’s most dependable athletes, Jasprit Bumrah has earned respect as a match-winner who thrives under pressure. His consistency reflects the assurance that Canara HSBC Life Insurance strives to offer its customers — showing up when it matters most. Sanjana Ganesan, a respected voice in the global cricketing ecosystem, brings clarity, balance, and grace to her work. Her journey, marked by persistence and purpose, aligns with the Company’s inclusive and transparent approach to customer engagement.
Together, Jasprit and Sanjana reflect the aspirations of today’s modern Indian couple — planning jointly, sharing responsibilities, and building a secure future together. Their story reflects the essence of the Canara HSBC Life Insurance brand: to be present through life’s milestones, enable long-term confidence, and turn aspirations into enduring achievements.
The brand is set to introduce a series of integrated campaigns and storytelling-driven initiatives based on this partnership. These efforts are designed to enhance engagement with key customer segments, including digitally savvy millennials, families, and emerging affluent audiences.
