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Reading: Priyanka Chopra Jonas and Olivier Rousteing Unite for Fashion’s Most Awaited Evening with Johnnie Walker
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Bizz Newz > Business > Priyanka Chopra Jonas and Olivier Rousteing Unite for Fashion’s Most Awaited Evening with Johnnie Walker
Business

Priyanka Chopra Jonas and Olivier Rousteing Unite for Fashion’s Most Awaited Evening with Johnnie Walker

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Last updated: May 13, 2025 6:12 am
bizznewz Published May 13, 2025
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NEW YORK, NEW YORK - MAY 05: Priyanka Chopra Jonas en route to the Met Gala, styled by Olivier Rousteing, marking the iconic evening with a celebratory toast of Johnnie Walker Blue Label on May 05, 2025 in New York City. (Photo by Michael Simon/Getty Images for Johnnie Walker)
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India: In a striking blend of fashion, legacy, and contemporary storytelling, Johnnie Walker brought together innovative creators Olivier Rousteing and Priyanka Chopra Jonas for one of the most anticipated nights in fashion. Adorned in a custom Balmain ensemble inspired by the classic tailoring and sharp silhouettes of the mid-1900s, Priyanka Chopra Jonas beautifully embodied Olivier Rousteing’s vision — a tribute to the rich heritage of the House of Balmain, reimagined for 2025.

“It’s so special to get to wear a custom design by Olivier, and it’s a privilege to be considered one of his muses,” said Priyanka Chopra Jonas. “Johnnie Walker helped bring tonight’s collaboration to life, which is a celebration of Olivier’s accomplishments and the indelible mark he has made on the fashion world.”

Speaking about the inspiration behind the evening, Olivier Rousteing shared, “For this important night, we are not only celebrating fashion, but we are also celebrating history and building new moments together. Priyanka is one of the most iconic women who has always pushed for empowerment, strength, and hope. More than a friend, she has always supported my vision, my art, and the legacy of the House. Bringing a piece of Mr. Pierre Balmain from 1953, reworked in 2025 with my own DNA, connects past, present, and future.”

He added, “I also see this in the beautiful journey of Johnnie Walker which has brought us together – a story of incredible heritage and legacy but also looking up to the future and the next generation.”

With over two centuries of history, Johnnie Walker has long been a symbol of progress, reinvention, and bold steps forward. As a brand that champions cultural changemakers and global voices, this collaboration reflects its enduring commitment to celebrating those who push boundaries and walk with purpose.

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