Ahmedabad: The Wagh Bakri Tea Group, renowned as one of India’s most trusted tea brands, has introduced Wagh Bakri Royale, its finest tea to date. This launch represents a significant milestone in the group’s journey of over 130 years. This super-premium blend has been meticulously crafted for contemporary and discerning consumers who desire authenticity and indulgence with every sip.
Crafted from 100% handpicked leaves sourced from the finest Assam tea gardens, Wagh Bakri Royale is a luxurious blend of high-grown long leaves and robust CTC teas. The result is a bold flavour, vibrant Kesari hue, and a mesmerising aroma that redefines the tea experience. Wagh Bakri Royale stands apart for its superior taste, unmatched strength, and refined character, and is the brand’s most premium offering to date.
Wagh Bakri Royale is a strategic addition to Wagh Bakri Tea Group’s portfolio and its first major launch in the CTC/black tea category in nearly three decades. It has been designed for premium tea lovers and connoisseurs seeking exceptional taste and rich aroma.
Commenting on the launch, Sanjay Singal, Chief Executive Officer of Wagh Bakri Tea Group, said, “Wagh Bakri Royale is our finest blend to date. As a brand rooted in tradition yet attuned to the future, we are committed to leading the tea category through innovation and offerings driven by deep consumer insights. The aspirational generation is driving a trend toward premiumisation. Today’s customers value exceptional experiences and are willing to pay for the best. This inspired us to create Wagh Bakri Royale, a premium tea that delivers both taste and experience.”
Unlike conventional offerings, Wagh Bakri Royale is a unique blend of long leaf and CTC tea, delivering a rich, layered profile that satisfies even the most refined palates. It is available in leading ‘A’ class outlets, premium standalone stores, modern trade formats, and top e-commerce platforms. Wagh Bakri Royale has been initially launched in Ahmedabad and Vadodara, leveraging Wagh Bakri Tea Group’s strong regional presence and robust distribution network, and will be launched in more markets in the coming days.
Wagh Bakri Royale also appeals to legacy households that have trusted Wagh Bakri premium leaf tea for generations and are now looking to elevate their tea experience for the new generation. Delivering a bold flavour, lingering aroma, and a well-rounded, satisfying taste, Wagh Bakri Royal is poised to set new benchmarks in the premium tea segment.
